Making a Professional Law Firm Website

Having a website is now a necessity not only for businesses but even for legal service providers like a law firm. A professional looking website is one of the most effective ways of generating leads for your company or law firm. Almost everyone has access to the internet so whenever someone needs to look for something, the first thing they’ll do is to look for it online. Having a website is a suitable way to be seen by prospective clients. The internet has greatly changed the way people get the information they need. Surely there’s still some that rely on the word of mouth, but the internet can give a bigger advantage in reaching more people, even to those who haven’t heard about a law firm before.

However, having just a website is not enough, what you need is an attractive and professional looking law firm website is more likely to impress prospective clients. Otherwise, the website’s visitors will immediately leave your website after a few seconds. People are very particular with the design of a website, and your website reflects the qualities of your firm.

People searching for a law firm website want to know that your firm is reliable and can handle their legal concerns. The website of your firm should be able to convey this message to their visitors. A professional web designer can be hired so they can layout and make the website look professional. Just by changing how your website looks can greatly change how people think about your firm.

Aside from just improving the overall appearance of your firm website, it should also be informative. People want to know more about your firm, your track record and experience. The website must also highlight your achievements and expertise in various fields of law. Giving your prospective clients their needed information can help build trust and can make them comfortable about your firm.

Law firms that have area of specialization are what people look for, especially for individuals who are facing sensitive legal situations regarding their family or criminal case. Your firm’s website should be as specific and informative as possible. The information on your website should be easy to understand but at the same time comprehensive enough to cover all the details about legal services. It is best to avoid using any legal jargon and keep the language simple. The main goal is to build trust and establish credibility among your prospective clients through your website.

Qualities of an Exceptional Personal Injury Law Firm

If you are involved in an accident whose occurrence was due to failure of another party to take reasonable care, the first step that you should take is to hire a personal injury lawyer. This will help you get compensation for the physical, mental, and emotional injuries you suffer due to the accident. However, for this to be possible, you will need to hire an exceptional attorney with all the relevant skills, experience, and knowledge to take on your case. Unfortunately, you cannot find such lawyers in any other law firm. They are only available in distinguished personal injury law firms. There are many law firms specializing in personal injury law. Nevertheless, there are those that stand out from the rest because they possess certain qualities, which makes it easy for them to win cases. These qualities include:

Qualified Staff

One important quality of an exceptional personal injury law firm is that its staff is qualified. Their staff should be knowledgeable on matters pertaining to this branch of law and have all the relevant skills and experience to see them through all injury lawsuits, specifically yours.

Capable of dealing with insurance firms

Most insurance firms do not like meeting claims. They will do everything possible to avoid compensating you for your injuries. An exceptional firm should have massive experience in handling representatives of insurance firms. The attorneys of such firms should be able to negotiating with the insurance company’s representatives so that they can reach an amicable solution and fair settlement or compensation for your injuries.

System of payment of contingency fees

A good law firm that specializes in this field understands that sometimes you might depend on the damages or settlement to pay their fees. Nevertheless, you are liable by law to pay for basic expenses. A good law firm however, will not force you to pay for the expenses until you recover a good amount or fair value of damages entitled to you. From there you can pay them. This is the ‘no verdict no fee’ or ‘no recovery, no fee’ or ‘no settlement, no fee’ type of system.

Specialization

To get an exceptional firm to handle your case, you must choose that which specialize in personal injury law. If finding such a firm is difficult, this is almost impossible, look for the firm with a personal injury law department. Such firms have all a lot of experience to help them deal with personal injury cases and have probably handled a variety of cases related to personal injury, as they are never the same.

Other specialization

Apart from the firm’s lawyers having good knowledge in the field, they should also have reasonable experience in litigation. They should have the necessary skills to carry out important motions. In addition, they should be skilled in paperwork, which the court and the insurance companies expect in civil cases and in insurance claims.

Use other professionals

The firm should be able to hire and retain the services of other professionals. To have all the necessary information to help them win the case, they will need the information that the government agencies have. This means they will need to hire private investigators to collect information as to the cause of the accident, the negligent party, and to protect evidence, which could solidify and protect your case.

Wikipedia Marketing – Use a Wiki to Market a Law Firm Or Practice

Wikipedia is a very important tool in a tech-savvy legal marketers’ arsenal. Web technologies like RSS from blogs, wikis, forums, and other kinds of channels into feed-enabled portals create buzz about an attorney or law firm.

Wikipedia has a massive traffic volume and influence in search engine results. The site also tends to attract a tech-savvy audience that researches RSS and other Web 2.0 technologies. Presented carefully, a strong presence for a law firm with relevant Wikipedia entries can help drive traffic to the Firm’s website. In the ever-expanding world of social computing, it makes sense for firms and attorneys to take the plunge into Wikipedia, but it is just as important to learn the rules of the game first.

GETTING STARTED

When creating the firm or attorney page, first check the state bar’s rules for the filing requirements for public advertising and written, recorded, electronic or other digital solicitations. In Texas, all attorney advertising copy must be submitted to the Advertising Review Department. However, since Wikipedia entries are assumed written by a neutral third-party the pages don’t officially fall into the “advertising” category.

Here is the official word from the Texas State Bar Advertising Review Department Director Gene Major; “Read the Texas Disciplinary Rules for Professional Conduct. Rule 7.07(e) lists the type of exemptions the Bar allows without submission for approval from us. These exemptions include publicly available information about the attorney or law firm, business card-type information about practice areas, firm website and information concerning legal issues, such as news articles, legal articles, editorial opinions, or other legal developments or events.”

Before constructing the framework for the Wikipedia page, the best advice is to list everything planned for the page, then read the individual state bar’s exemptions rule on filing requirements and make sure nothing on the Wikipedia list contradicts the state bar rule.

Wikipedia’s strict content guidelines must also be addressed and understood thoroughly. Wikipedia’s editors are basically anyone who owns a computer, and they can be merciless. Wikipedia defines itself as: an encyclopedia, not a forum for advertising or self-promotion, or a vanity press. As such, it should contain only material that complies with its content policies, and Wikipedians must place the interests of the encyclopedia first. Any editor who gives priority to outside interests may be subject to a conflict of interest.

There are no firm criteria to determine whether a conflict of interest exists, but there are warning signs. Adding material that appears to promote the interests or visibility of an article’s author, its author’s family members, employer, associates, or their business or personal interests, places the author in a conflict of interest. When editors write to promote their own interests, their contributions often show a characteristic lack of connection to anything the general reader might want to consult as a reference.

When constructing a page if its decided to write an article on an area of law where there is personal involvement, be sure to write in a neutral tone and cite reliable, third party published sources, its important to beware of unintentional bias. A neutral point of view is the key to success on Wikipedia.

The best learning tools here are examples. Houston attorney Mark Lanier’s page is a good model of how to write a Wikipedia entry properly. It can be found here: http://en.wikipedia.org/wiki/W._Mark_Lanier

You will notice Lanier’s page is categorized under American Lawyers/Living People. A page’s category is an important designation. According to the Wikipedia article traffic statistics (http://stats.grok.se/) Lanier’s page has been visited 246 times in June of 2008.

A law firm that created their Wikipedia entry properly can be found here:
http://en.wikipedia.org/wiki/Skadden%2C_Arps%2C_Slate%2C_Meagher_%26_Flom

This firm categorized their entry under: Law firms of the United States | Law firms established in 1948 | Law firms based in New York City. According to the traffic counter, their page has been viewed 6,508 times in June of 2008. That’s a strong audience.

Along with the successful pages we should also cite examples of problem entries. Haynes & Boone is a good cautionary tale. Their page can be found here: http://en.wikipedia.org/wiki/Haynes_%26_Boone

You will notice there is a warning header at the top of the page listing the entry as being written as an advertisement. Judging from the length of the page a lot of work went into building it. But there aren’t any external links except self-promoting websites and there are no references listed. Whoever wrote this entry probably thought the link to the firm’s website would be enough to justify the time and effort it took to build the page. However, a quick check of the page traffic counter shows the page was visited once in May and not at all in June. It is important to cite sources and make sure other articles link to the page from related topics. Make content relevant for the Wikipedia community, not just the firm.

CASE CITATIONS

You will notice from the Mark Lanier page example citations of some of his flagship cases. These cases should not be cited unless they are considered closed by the courts and all parties involved. If an attorney is involved in a court case, or close to one of the litigants, it would be very difficult to demonstrate that what is written about a party or a law firm associated with the case, or a related area of law, was entirely objective.

The courts or their parties could potentially notice even a minor slip up in neutrality in a court-case article on Wikipedia for an active case-in-progress, and this could potentially cause real-world harm. Because of this, restrict case citations and edits on other Wikipedia pages to cases officially closed.

STEPS FOR DEVELOPING THE PAGE

1. Research State Bar Professional Conduct Guidelines for filing requirements.

2. Research Wikipedia’s guidelines for content creation and editing, including standards for writing style, formatting, editing, adding links, etc.

3. Study the attorney and firm pages listed in this article and notice how they crafted their page, then make it easy on yourself and copy them with your own content.

4. Choose the proper category for the page. Study other related firms and attorney pages to distinguish the particular area that will most benefit your practice.

5. Find someone outside of your organization to do the actual development of the entry to avoid being deleted by Wikipedia’s conflict-of-interest policy.

6. Craft practice articles in the Wikipedia Sandbox:
http://en.wikipedia.org/wiki/Wikipedia:Sandbox The Wikipedia Sandbox section of the site allows members to post draft articles, experiment with formatting, tone, and linking strategies, and receive feedback from the community

7. Write articles according to Wikipedia’s neutral point-of-view standards, which discourages users from putting spin or bias in articles. Remove all the slick marketing hype for the copy. This sentence, for instance, is similar to something that would appear in company marketing materials:
o “XYZ Firm is a diversified law practice focused on the highest level of customer service”
For Wikipedia, it needs to sound like this:
o “XYZ Firm is comprised of attorneys representing a number of diverse practice areas including, Intellectual Property, Maritime Law and Business Litigation.”

8. Strategically link related pages within Wikipedia. Guidelines state that content creators should provide relevant links to other Wikipedia articles.

9. Use external links to send traffic to a Firm’s site. Hotlinks are permitted in certain sections of a Wikipedia article, such as External Links. Be sure to add links to relevant Firm Web pages where possible. Use concise, targeted pages relevant to the Wikipedia article in question, rather than just linking to the company’s homepage. Add links to the firm’s Web pages, data sheets, and white papers in an article’s “References” section. Include links to third-party sites on company-specific pages to demonstrate neutrality.

Finally, take all the valuable content just created and add value to the Wikipedia community by expanding the information available on RSS technology.

TRACK THE RESULTS

Starting with the article traffic statistics, track how many people are visiting the Wikipedia page. Be sure to monitor where clients are hearing about the firm and keep a record of the new calls into the office and be sure and ask the client where they heard of the firm.

Wikipedia is a collaborative, constantly evolving site, and a firm’s page must be constantly monitored. The team responsible for overseeing the page must constantly be aware of edits to the page, participate in ongoing discussions about pages, and look for opportunities to add more relevant, useful content to the site. Provide value to the Wikipedia community and reap the rewards!

How to Tell If You Need the Services of a Law Firm

No matter if you own a business or you are just a regular individual who needs legal help, there comes a time in our lives when we need the services of a good, professional law firm. Here you will find some aspects that can help you figure out whether you need the services of such a firm, and why you should get in touch with one to help you with your legal matters:

Urgent Legal Representation

Do you need to be represented in court on a very short notice, and you need the services of a professional, experienced lawyer or attorney who can help you win your case? If this is your situation, then perhaps you need to get in touch with a local law firm that will make things go smoothly and minimize stress and effort from your part. If you need fast and efficient legal representation, then you must not wait – contact several different law firms right away and decide on the one that best meets your needs.

You Fight for a Cause

Do you want to fight for a cause and you believe the only way to win the case is by going to court? Are you in need of an attorney that knows the law very well and can apply it in your best interest? If so, then you need the services of a law firm that specializes in the branch of law where you need help: it can be civil law, criminal law, income tax law, labor law and so on. Decide on the branch and then seek professional help.

Do You Need More Than One Lawyer?

It is not uncommon for clients to require two or even more lawyers, if the case is a complex one and it requires more than just one mind. After all, the more the better – two or more lawyers can complete each other, thus improving the chances of success. In order to do so, you will have to get in touch with a local firm that will provide you the attorneys you need for your case. If one is not available, you can get in touch with another one quickly and efficiently. This is only one of the numerous benefits of choosing a law firm to represent you in court.

Do You Need Somebody You Can Trust?

When talking about respected law firms and reputable lawyers, “Trust” is certainly the keyword here. Clients who go through a rough time and have a lot on their mind often need a person they can trust, a person who is not only their lawyer but also their friend, one that can keep a secret and can fight for a cause until the end.

If you find yourself in one or more of the situations mentioned above, then you should certainly contact a law firm and ask for their professional services. A reputable law firm always respects its clients and does its best to help them win their case, while minimizing the expenses and the stress. Communication is the key to success, so make sure you maintain a good relationship with your attorney!

Law Firms – How to Pick the Best One for You

If you are in need of professional and reliable legal advice, then you need to think about the aspects you would like to define the chosen law firm and where to look for that particular law firm. No matter if you need business consultancy or you have been sued and you need competent legal representation, a professional law firm can help you out.

Aspects That Define a Truly Reputable Law Firm

First and foremost, the employees of the law firm must have extensive knowledge in their field of activity – the more customers they have had in the past, the better! Part of the knowledge is given by “hands-on experience”, this is why lawyers that have represented many people in the past are more preferred than beginners – even so, this is not a general rule.

Moreover, the lawyers should talk to you in clear and plain English, rather than using that legal talk only professionals tend to understand. The lawyer must not forget to offer clear and concise advice and explanations whenever you need them. Also, keep in mind that just like it happens with medicine and other professionals, law has different branches: there is the tax law, civil law, criminal law, divorce law and so on. It is essential to choose the one that best meets your needs.

Certification is also highly important, as you must only work with skilled, certified and competent people who have received accreditation from professional bodies. The accreditation is a very good indicator that will help you see whether the law firm in question is actually the most qualified one for your situation.

The client-lawyer privilege is another important aspect, as this is related to mutual respect and understanding – the lawyer must understand your case, he or she must not be judgmental and the lawyer must offer unbiased, objective and useful legal advice. In order to do so, the lawyer must firstly be qualified for the job.

Where to Look for Good Law Firms?

When it comes to selecting the best firm out of several law firms, it must be mentioned that there is more than just one place where you can go and look for reputable lawyers. There are special legal societies where all the law firms are listed – these institutions can put you in touch with a local firm and you can arrange a consultation, to see whether the firm meets your needs. On the other hand, you can rely on word of mouth – ask your acquaintances for recommendations, and you might be surprised to find an affordable and professional lawyer nearby! On the other hand, the local newspaper or the Internet can also come in handy – especially the local newspaper, as most attorneys and lawyers choose to advertise their services there.

The last step you need to do prior to signing the contract is to talk to the desired law firms face to face, to see if you are on the same wavelength. Make sure to ask essential questions, such as the hourly rate, the track of record, the availability and such. In some cases, it can help to set a fixed spending limit that will allow you to stay within the limits of your budget. Last, but not least, make sure to ask your attorney about his expertise and the services he specializes in.