Do You Know Qualities of the Best Law Firms?

How do you know that your attorney will provide you with confident legal representation? A responsible legal attorney will ensure that he will do the best for you.

Here’s a look at the Qualities of the Best Law Firms:

Effective Leadership

An effective leader is one of the key factors in determining a successful law practice. A good leader will have a commitment to serving its clients, and a vision for the firm’s direction. He will have a desire to find the best people, believing both in the clients and the brand of the firm. Effective leaders have a good understanding of the legal work, an awareness of the employees’ total job satisfaction, and overall satisfaction of its clients. Good leaders always remain cognizant of the factors such as success and growth associated with the firm.

Compassion for its Clients

The best law firms have qualified attorneys that listen to the clients concerns, and show empathy towards their situation. They are also concerned towards their overall goal through representation by the firm. Some attorneys look at their clients and see the opportunity to bill the total fee they will earn for a huge settlement. These attorneys lack the basic ethical consideration and compassion for its clients. The attorneys of the best law firms always act in the best interest of the clients and take good care of them. Some law firms even recruit brand new attorneys and start the legal process afresh with them.

Focus on a Specific Area

It is the quality of the best law firms to focus on a particular area of law. Laws are complex these days and these can change depending on the new case handed down by superior courts. The best law firms are aware of recent changes in their area of specialization. They can change strategy and become the power to their clients by exhibiting their knowledge in a particular area of law. A lawyer who claims to practice in all areas is not the right choice. With a narrow focus, a lawyer can represent your case instantly.

Organizational and Transaction Skills

Any attorney firm who wishes to be successful must possess skilled lawyers. The possession of exceptional organizational and transaction skills will enable the law firm to distinguish themselves from the other firms. These skills may vary with the different fields of law. The technical knowledge of lawyers will enable them to succeed. Moreover, this will assist them in retaining clients and winning cases. The practicing attorneys should have a mastery over the rules of evidence, which is an essential part of litigation. A client wants an attorney with a firm and confident determination. With confidence in their law firm, a client’s trust will increase and finally the potential of repeat business is huge.

Honesty and Persuasiveness

The best law firms never misguide their clients with an incorrect answer. Appeasing a client with false statements will cost the firm at the end. Honesty is totally important in maintaining client relations and should be of extreme importance. A lawyer must possess the skills to persuade a judge and the client, and in this situation, the power of persuasion is important. The idea of persuasiveness is the ability to understand and identify the concerns of the audience. It is the attorneys who can interpret the law in order to remain successful.

Clearly Defined Fee System

To avoid any future complications, good law firms always put in writing and explain to the client the method of billing. Many billing disputes arise only due to discrepancy in the understanding of the client regarding the fee matter. A clearly explained fee agreement in the first intake helps to avoid many of the post case disputes.

There a lot of law firms available to select from, however when picking out the best of the lot, it is important you verify the qualities of a professional one. The qualities of the best law firms have been discussed above to enable you to choose the right one.

Varying Video for Effective Law Firm Web Marketing

Video is becoming increasingly important to law firm web marketing. Website and YouTube video can help law firms with website stickiness, improve professionalism, optimize their law firm SEO and leverage social media marketing to carry their message to both their existing clients and prospective clients. Let’s consider a few YouTube statistics. YouTube, owned by Google since 2006, boasts some truly amazing metrics. For example, as of this writing, YouTube’s website states that it attracts over 800 billion unique users visits each month and over 3 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute, and in 2011 YouTube had more than 1 trillion views or around 140 views for every person on Earth. Clearly web video is attracting and retaining a large following.

How can you optimize your law firm marketing content for YouTube? Strength is represented in numbers and variety. Once you have created a page (or space) on your law firm website, you should also create a YouTube channel. Optimize your channel for your target prospects and make sure your description and tags incorporate the long tail keywords germane to your target audience. Leverage your law firm logo and branding to make your YouTube channel look professional and current. Then, populate both your channel and your law firm website with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. There are pros and cons with each of these videos relating to your law firm web marketing.

  • PowerPoint Vlogs:These are fast and easy to create and post. You will achieve better results if your slide deck has been created by a graphic artist. Vlogs are typically a more casual type of video, and can be used to rapidly convey changes in a specific industry.
  • Recorded Webinars: Webinars can be recorded and posted to your law firm website or YouTube. Shorter is usually better, as patience can wear thin for even an interesting, albeit lengthy webinar recording. Webinars offer the advantage of looking and sounding “professional”, though quality can vary based on the vagaries of the internet throughput and recording devices used on the day of the webinar.
  • Talking Head Recordings:Quality varies on the recording device used and the professionalism and experience of the speaker. For example, using a built in high def camera can work well with some laptops, I usually suggest multiple practice sessions across several devices, to compare and contrast the resulting video. Make sure your background looks professional, an office background, if not cluttered, often looks best. You can also record in an empty courtroom, or on a quiet weekend, in front of a court house. This can be done with a computer or other digital recording device.
  • Skype Recorded Videos:Skype interviews are often easier for the speaker because they are responding to “interview” questions and don’t need to be as rehearsed when compared to Vlogs or talking head videos. Interviewers can utilize on camera or off camera (split screen) technologies. Skype does not offer recording capabilities, a third party software solution must be used.
  • Professional Videographer Videos:There are two types of these videos, those which feature or include live speakers, and those which use photos or images which convey your value proposition. The former might include a message from the managing partner or other attorneys, the latter might include images of your offices and other related law firm materials, or images pertaining to your target market.

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Post, Tweet, Pin, Like, Link, Blog and Vlog your content. Push your video out to your market using LinkedIn, Facebook, Tiwtter, Google, YouTube, Pinterest, Blogs, etc. Make sure your website links and call to action are prominently noted on both your channel and each video. Vary your video and vary your content for optimum efficacy. Educational videos typically work best. One of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to how to aggressively defend lawsuits, how to mitigate liability or how to ensure driver safety, video is a great way to reach your target markets.

Remember, all of your content does not need to specifically relate to law, as long as it is professional and interesting and results in quality traffic and interaction with your target market. Note that your content will vary drastically based on your practice. For example, attorneys specializing in family law will have a different approach, look and feel than those practicing corporate litigation. Your video content should “speak” to the audience you are targeting. And when in doubt, you can create your own informal focus group, sending your video links to trusted clients, friends and colleagues for their candid feedback. If your law firm has yet to begin your video law firm web marketing initiative, there is no time like the present. If you have already begun, remember to vary your video, your content and your web marketing distribution for optimum results.

Top 4 Business Mistakes Law Firms Should Avoid

The business of law has its own set of rules and regulations. Nevertheless, as with any other businesses, it can suffer due to certain mistakes, industry inaccuracies, and errors made by law firm or its staff. Whether your law firm is large or small or whether you have a solo practice, these business mistakes can lost you dearly.

Given below are the four most common business mistakes that law firms should avoid

1. Not Focusing on Your Niche

This is particularly applicable to smaller law firms and solo practices. In an attempt to gain more clients and business, there is a temptation to spread yourself too thin and take on cases outside your area of expertise. Don’t give in to this temptation. Focus on your niche, as it allows you to deliver greater client satisfaction that will automatically enhance business and profitability. Once you are well established, you may expand the services your firm provides by hiring experts in other areas. Larger law firms that handle diverse cases should assign specific areas of work such as corporate law, environmental issues, and real estate to specific people. Having everyone look at everything is a sure recipe for disaster.

2. Not Marketing Effectively

Some law firms do not believe in marketing at all and want to rely completely on word of mouth and referrals. This is a mistake. At the other end of the spectrum are law firms that spend heavily on advertising and are puzzled by the lack of results. Marketing is an essential tool to promote your law business, but it needs to be used intelligently to offer maximum value. It is not necessary to have a full-page ad in a national newspaper. You may get better results with a small ad in a local magazine that has a greater chance of being read by your target clients. Your website can also serve as a cost-effective marketing tool.

3. Not Paying Attention to Receivables

Providing the best services to clients costs money, but when clients don’t honor their bills on time, most lawyers are reluctant to follow-up. Some clients may take advantage of you and delay payment even further. If this situation continues, you will be left low on cash, which will ultimately affect the quality of service. Remember that clients will not leave your firm because you ask them to pay what they owe, but they will surely leave if your level of service goes down.

4. Not Communicating with Clients

Not communicating is a common mistake that most lawyers commit without even being aware of it. The volume of work in a law firm is so large that you tend to be overwhelmed and may actually have no time to communicate with your client. Sounds unbelievable? But it is true. Communication with your clients is very important for business. You may be working very hard for their interests, but they need to know it. Giving regular updates to your clients by phone or email is essential. These are some of the most common business mistakes that law firms regularly make. Avoiding these mistakes will help keep your clients happy, and you will be able to retain them longer than you would otherwise.

The Golden Rules

  • Find your niche and become an expert in it
  • Market yourself well
  • Pay attention to cash flow
  • Stay in touch with your clients

Unbalanced Scales – Weighing Marketing Options for Your Law Firm

The past few years have not been kind to any business, and law firms have, by and large, been no exception to the rule. People still need attorneys even in a down economy, but the fact of the matter is that they are less willing to spend money on attorneys fees when they have less money to begin with. None of this should come as any surprise, but it is surprising how often law firms and attorneys are at a loss when it comes to ways to find new clients. Unfortunately, this is a class that never gets taught in law school.

If you own or operate a law firm and haven’t had as much new business as you would like, then I want to introduce you to the concept of search engine optimization (commonly known as ‘SEO’). SEO is not the only way to market a legal practice, and although it’s one of the best ways, there are certainly situations where other forms of marketing may work better. Here’s why more law firms should pay attention to search engine optimization:

  1. Inbound Marketing: In the marketing industry, there is a common distinction between inbound and outbound marketing. In general, outbound marketing is an effort by the company in question to reach out to a potential client and initiate a client-relationship (think, for example, of calling a contact who you know might need your legal services). On the other hand, inbound marketing is marketing that aims to make a company visible to any potential clients who are actively looking for services or products offered by that company. The distinction is not always clear-cut, but it’s important for a law firm. In general, attorneys think about going out and networking (which is always an excellent idea), but the results are limited. Search Engine Optimization allows you to reach more potential clients more quickly.
  2. Efficiency: Let’s be frank – your law firm is your business, and you want to control costs like any other business. Advertising – even in print, but especially on TV – gets very expensive very fast. Advertising online is a good and attractive option, but I would argue that the money is better spent on a long-term SEO solution for your law firm. The rankings and traffic that result from good SEO can last for a very long time and can continue to benefit your law firm down the road.
  3. Competition: In today’s market, it’s getting harder and harder to differentiate your legal services from those provided by the attorney or lawyer down the street. Consequently, it’s prudent to take a different approach to marketing than the guy or gal down the street. There are law firms that already engage in SEO, but there are not as many as there could or should be, and you can take advantage of that fact.

Practicing law is not an easy profession, and the demands of the job have only increased over the past few decades. However, finding clients doesn’t need to be the most difficult part of your legal practice. As I mentioned above, search engine optimization is by no means the only way to get your law firm in front of more potential clients. It’s a method that we have helped many firms use to find many new clients on a ongoing basis.

If you want to get started, it probably makes sense to seek the help of a professional, although many SEO tactics can be tackled yourself if you have the time. In any event, I urge you to get started today, even if it’s with a different type of marketing. Your legal practice and career will greatly benefit down the road.

Starting a Law Firm – What’s in a Name?

When I started my law firm I was confronted with many choices. What kind of law will I practice? Where will I practice? Who do I want for clients? What kind of fees will I charge? It wasn’t until I actually got into the planning stages of the law firm that I began to see these questions as more big picture, firm philosophy type of questions. These type of questions may never be fully answered because they are not static.

One big picture question that is static and that can have a profound effect on the success of your firm is its name. What’s in a name? A lot if you think about it. Think about your own name for starters. What if you had been named something different? What if you were a boy and had been given a girls name? What if you were born in a particular religion and were given a name not associated with that religion? Have you ever been to a place where for some reason your name was looked down upon? These same types of feelings can be encountered with your law firm name.

The great thing about starting a law firm is that you get to think about this and plan ahead. If you are starting a law firm and are reading this article, you are probably either fairly young, fairly technologically proficient, or both. If you are, then you can probably see that the face and structure of the practice of law are shifting gradually beneath everyone’s feet. Competition is fierce, and image is everything. And guess what, one of the first things people will learn about you, something they will probably use to form an opinion about you before they even meet you, is your firm name.

When naming your law firm there are some things you should think about to make sure you are maximizing that first impression. First, don’t use your name. Second, it should be easy to remember. And finally, it should make people feel and think the way you want them to feel and think about your law firm. Although this may seem easy, when you actually try to do it, I think you’ll find it is a pretty tough exercise.

Some you are probably thinking, “why not use your name? Everyone else does.” That is precisely why. Although people have different goals, if you are starting a law firm, one of those goals is probably to make money practicing law. You make money by having people sign up for your services. People sign up for your services when they know who you are. Why blend in with everyone else when you can set yourself apart? Not only does not using your name allow you to present an image in prospective client’s minds, it allows you to build the brand you want. A great example of this is Valorem Law Group. If you look at their website a central theme is discarding the billable hour to provide clients value for what they are being paid. If you don’t already know, valorem is latin for value (loosely). Do you see the jump start you can get on the competition with a good name?

Second, easy to remember. This is practical for obvious reasons. If people refer your services to friends or colleagues, what is easier to remember, Valorem Law Group or Smith, Sands, Zaremba, Charles, Flippy and Jagermeister? Make your name easy to remember and you make it easier to get business – a key when starting a law firm.

Finally, the brand. When you start your own law firm you start out as the brand. At all times you are promoting your practice, you are what your practice stands for. But before anyone knows what you are all about, you can start them down the right track with a great name that represents the firm philosophy. A strong, powerful, confident name can make the difference in someone choosing to call you. It can also mask your size. “The law firm of Joe Shmoe” implies that you are a small firm. Like it or not many people associate small firm size with poor performance or cheap services. Look bigger than you are immediately by having a firm name that connotes structure, organization, and numbers.